Facebook Promoting “People You May Know”  

Posted by: shilpz in , , ,

Facebook has been increasingly promoting its “People you may know” tool in the News Feed recently. These stories indicate that a new user has joined Facebook who is connected to you in some way (such as similar networks, schools, or shared friends) and gives you a quick link to add the new user as a friend.

As Facebook continues to grow rapidly around the world, it’s important to establish friendships betwen these new users quickly.

Facebook prides intself as being a social tool to connect with your existing friends, but from a business perspective, accelerating establishing friendships helps to retain new users by integrating them more quickly into the social graph. It’s a smart move.

This entry was posted on Monday, January 26, 2009 and is filed under , , , . You can leave a response and follow any responses to this entry through the Subscribe to: Post Comments (Atom) .


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