More than film Big B is busy in endorsing brands these days. He is gearing up for the launch of his second signature perfume by French brand Lomani. It is believed that Amitabh went to meet the designers in Paris recently. He is believed to have discussed the marketing strategy for the launch, which is due in nine months. Reportedly his last Lomani perfume, floral-spicy blend was introduced in 2002. It was a huge hit.

The other Paris connection of Big B is that he was recently featured on the issue of L’Officiel Hommes. Designers Abu Jani and Sandeep Khosla styled him in Louis Vuitton and well known photographer Ian McKell shot him in the beautiful city of Paris.