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Lakme Announces the Designers to be Featured at Fashion Week  

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Lakme Fashion Week is almost here! If you need to know what the hottest trends will be this fall, then you want to be at the Grand Hyatt, Mumbai on March 27-31st. The event will not only showcase what the hottest trends for the fall will be, but will also celebrate the last tenyears of Indian fashion! Lakme and co-sponsor, IMG Fashion, have announced the sponsors and designers to be featured.


Some familiar names will be sponsoring the big event, such as Levi's, SkodaAuto, Westside, and DHL - these companies have been sponsors for several years now. There are also some new names collaborating to sponsor Fashion Week. Carlsberg, Grey Goose, Marie Claire, and Barbie are just a few of the added sponsors.

Lakme Fashion Week should prove to be a great mix of both old and new designers. Eigh

t up-and-coming young designers will see their creations walk the runway for a segment titled GenNext. Along with the unknowns will be eight emerging designers and 48 established designers. And the star of the show is veteran designer Anamika Khanna. The legendary designer will be making her comeback in the "Lakme Grand Finale."

Some of the other big name designers to look out for at this year's Fashion week are Anand Kabra, Wendell Rodricks, Manish Malhotra, Manish Gupta, Krishna Mehta, Rahul Mishra, Preeti Chandra, Asmita Marwa, Troy Costa, and Shalini and Paras.

Aside from the 65 designers, which will be showcased on the actual ramp, 73 artists will be presented in a collection at "The Source" - a marquee area which will feature various designers from all over the world, including India, Australia, Canada, Netherlands, Switzerland, and multiple South East Asian countries. Lakme will also be bringing back Menswear Day and the Group Accessory Designer show with four designers, which were both a huge hit with gue

sts and buyers last year. And since it is never too early to start filling your closets with the next hottest trends, Lakme has announced the dates for the Spring/Summer 2010 Fashion Week: September 18-22 at the Grand Hyatt once again.

So Desi Hits! readers let us know, are you interested in Lakme Fashion Week? Will any of you be attending the event?

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Freida Pinto Attends Milan Fashion Week  

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You're the newest 'it' girl in Hollywood, paparazzi have begun to follow you around and everyone is buzzing about your future, such is the life of Freida Pinto! The 'Slumdog Millionaire' starlet has become the talk of the town, and some are even saying she's legendary director, Woody Allen's lat

Is Scarlett jealous of Freida

est muse (which has made Scarlett Johansson very upset, reportedly). If you recall Freida has signed onto act in an upcoming film by Woody Allen.

Turns out Scarlett Johansson may have another thing to be upset over. Freida Pinto recently hit the runway for renowned fashion designer Dolce and Gabbana's fashion sh

ow in Italy! Why is this relevant to Scarlett? Well, she's currently the face of the brands main marketing ads. Some gossip sites are saying that Scarlett is jealous of Freida Pinto and afraid that Freida has become Woody Allen's new muse and also sees her as a threat when it comes to the D&G brand. Okay then!

The rumors might not have much clout as Scarlett Johansson was actually at the award show and watched on as Miss Pinto strutted her stuff on the runway in Milan!

Okay, so some might argue that she was there to check out her competition, but let's not forget Scarlett Johansson is still the face of D&G.
Scarlett was also joined by fellow American actress Kate Hudson. Hmmm.... Sounds like Freida Pinto's hanging out with more and more of Hollywood's hottest stars! There's also no denying Freida looked beautiful in a short satiny dress as she walked the ramp.

So what we want to know is, what do our readers think of some people comparing Scarlett Johansson to Freida Pinto. Is it too soon to compare Freida to an already established actress, while she's only one film old? Do you think there's a rivalry brewing between the two? Drop us a comment with your thoughts!

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