Google: Search Market Blob  

Posted by: shilpz in , ,

2008 was a great year for Google, search’s presiding monopolist. The company engulfed share like some search market phagocyte, an algorithmic blob with no Steve McQueen in sight to stop it.

According to comScore’s 2008 Digital Year In Review report, Google began the year claiming 58.5 percent of all search queries and ended it with 63.5 percent. Moreover, of the 137 billion search queries conducted in the states last year, 85 billion were handled by Google (GOOG). That means Google claimed nearly 90 percent of the total growth in search query volume for the year.

Astonishing, yeah? Frightening as well, given the potential antitrust implications of such growth, which shows no signs of abatement. After all, Google’s mindshare is growing faster than its search market share. ComScore ranked the company as the top U.S. Internet property for 2008. The U.S. Internet population grew four percent in 2008 to 190.7 million visitors in December.

Google Sites (, and grew 12 percent to 149 million visitors.

You do the math on that one…

This entry was posted on Friday, January 30, 2009 and is filed under , , . You can leave a response and follow any responses to this entry through the Subscribe to: Post Comments (Atom) .


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