Google AdWords Launches New Traffic Model for Ad Planner  

Posted by: shilpz in , , ,

Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they've updated their traffic models to improve planning.

Here are the updates:

  • Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.
  • Changed Unique Visitors to Unique Visitors (users) so it's clearer that you're reviewing estimated numbers of real world visitors.
  • Placed the Unique Visitors (cookies) and Unique Visitors (users) metrics on a site's profile page so users will have a more comprehensive view of how a specific site can support their media planning.
  • Added country demographics for Australia, Brazil, Japan, and Switzerland, which brings the demographics total to ten countries
  • Created Pre-defined Audiences that represent commonly used audiences. Uers can experiment with various criteria without having to manually select them.

This entry was posted on Sunday, February 01, 2009 and is filed under , , , . You can leave a response and follow any responses to this entry through the Subscribe to: Post Comments (Atom) .


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